Entrepreneurship and Small Business (ESB) Certification

What is ESB?

ESB is the first in the new Certiport Business Fundamentals Certification Program, which will also include certification exams in business disciplines such as Digital Marketing, and Finance. The ESB exam is intended for use primarily in academic settings including secondary schools, vocational schools, community colleges, and technical colleges.

Candidates for ESB certification will be expected to have key conceptual knowledge of entrepreneurial and small business principles, although it is not required for students to have had real-world experience as a small business manager in order to take and pass the exam.

Successful completion of this certification will validate skills and knowledge for those students interested in working in a middle-skill trade profession as their own boss and those with entrepreneurship and small business career aspirations.

Learning objectives

Business Structure & Practice

  • Types of business
  • Business ownership
  • Business communication
  • Ethics & social responsibility

Planning & Development

  • Opportunity recognition
  • Market ananlysis
  • Sales & marketing
  • Business decision making
  • Business growth
  • Franchising & exit strategies

Finance & Regulations

  • Business finance
  • Financial analysis
  • Financing a business
  • Record keeping & accounting
  • Staffing
  • Business protection
  • Government regulation & taxes


  • Idealization & creative thinking
  • Leadership
  • Risks & Mitigation

Business Management

  • Production
  • Distribution
  • Operations
  • Purchasing & inventory

Why seek ESB certification

Whether you run a beauty salon in a large city, a hotel business in a booming resort location

Course Modules

  • Entrepreneurship & small business management
  • IT for Business

  • Digital marketing fundamentals
  • Finance